About Us
Your Behind the Scenes Tax Nerds
Delivering the tax and technical know-how to the retirement planning and advisory services of forward-thinking advisors.
HLS Retirement Consulting
Committed to providing forward-thinking financial advisors
with the support and resources they need to serve their clients with excellence.
We understand that it takes a certain level of expertise (and time!) to keep up with retirement planning rules and regulations. We pride ourselves in keeping up with the rules so you don’t have to. That is why we take a solutions-driven approach to every engagement. We harness our talents and expertise and provide a personalized team approach to provide you with advanced retirement strategies tailored to meet your clients’ unique needs.
At the core of our approach is a deep commitment to caring for every financial advisor and the people they serve.
We believe that retirement planning is not just about numbers and investments but about the people and families that depend on them. We strive to create a collaborative partnership with our clients, working together to build a better future for all those we serve.
Our values are simple: integrity, professionalism, and a genuine passion for helping others.
We are not just an informational resource for questions but a trusted partner that financial and tax professionals can rely on to deliver real results. At HLS Retirement Consulting, we are dedicated to helping you build a better tomorrow for your clients and their communities.
Heather Schreiber
Turning complex strategies into easy-to-understand terms for over 30 years.
A nationally recognized educator and speaker, Heather serves as an adjunct instructor for Surgent CPE and the All-Star Tax Series, sponsored by Edward Jones and as an industry expert with The American College of Financial Services’ Knowledge Hub+ platform, where she shares actionable guidance that bridges technical precision with real-world application. She is also the author and Editor-in-Chief of Heather Schreiber’s Social Security Advisor, a nationally distributed publication that helps advisors turn complex rules into strategic, credibility-enhancing insights.
Her expertise spans Social Security and Medicare planning, tax-efficient retirement income strategies, IRA distribution planning, legacy and estate coordination, and advanced tax mitigation techniques. In 2022, Heather was honored with the NAFA Pillar Award for Outstanding Contributions in Annuity Education.
Off the clock, Heather calls Woodstock, Georgia home, where she and her husband, Eric, enjoy a bustling family that includes two sons, two daughters, and four furry sidekicks. Having recently joined the ranks of America’s 63 million family caregivers, Heather shares her journey caring for her mother, who is living with Alzheimer’s and dementia. Through her writing, she offers empathy, perspective, and a touch of humor to others walking a similar path. Whether hiking a trail, speaking to an audience, or supporting an advisor behind the scenes, Heather’s signature blend of technical expertise, human connection, and heart for service continues to make her a trusted voice in the evolving world of retirement income planning.
Our Consultants
Jennifer Lollar
Jennifer has been a senior consultant with Advanced Underwriting Consultants (AUC) since 2014. Before joining AUC, Jennifer worked closely with business owners on their tax issues and estate planning documents.
Jennifer is a highly skilled consultant with expertise in social security, inherited account stretch rules, business continuation planning, and income tax management. Her passion for helping clients navigate tax and technical rules in an easy-to-understand way and her dedication to helping clients feel comfortable with complex planning ideas makes her a valuable asset to HLS Retirement Consulting.
Jennifer lives in Nashville, Tennessee, with her husband, young son, and two dogs. In her spare time, she enjoys exploring state and national parks with her family outdoors.
Linas Sudzius
Linas previously worked as the Director of Advanced Sales and Chief Marketing Officer for a Chicago-based insurance company. In 2014, he sold his estate planning law practice in Franklin, Tennessee, and joined Advanced Underwriting Consultants.
Over the years, Linus has become an expert in executive compensation planning, life insurance and its taxation, estate planning, and asset protection issues. He uses his vast knowledge and experience to help advisors broaden their understanding of the industry by breaking down complex tax issues into ideas that agents can use to serve their clients better.
Linas is a frequent presenter at life insurance industry events and the author of What Most Life Insurance Agents Won’t Tell You. In addition, Linus co-authored Sell Out: The Busy Entrepreneur’s Guide to Transferring a Closely-Held Business with Pat Stagner and Craig Ballentine and often writes for Think About It, a publication founded by the life insurance industry guru Steve Leimberg.
Linas lives in Franklin, Tennessee, with his wife, Cathy. In his spare time, he is a dedicated Rotarian, and he enjoys playing golf.
Our Core Values
Committed to providing forward-thinking financial advisors
with the support and resources they need to serve their clients with excellence.
Collaboration
Partnership
Impartiality
Integrity
Transparency
Our Mission
At HLS Retirement Consulting, our mission is to serve as a trusted partner to forward-thinking financial advisors, providing them with the support and resources they need to deliver exceptional retirement planning and advisory services to their clients.
We are committed to helping financial advisors navigate the complexities of retirement planning, ensuring they can meet their clients’ needs with confidence and clarity.
We believe in a holistic approach to retirement planning that considers all aspects of a client’s financial situation, including income sources, tax implications, legacy planning, and risk management.
We believe in fostering strong relationships with financial advisors built on mutual trust, respect, and collaboration.
We believe in providing education and resources to financial advisors, empowering them to better assist their clients in making informed decisions in retirement.
What Our Clients Say...
Stay ahead of the curve with Social Security Advisor.
A companion resource to Ed Slott's IRA Newsletter, this is the go-to "all things Social Security" newsletter and reference tool for financial professionals. Providing practical applications to commonly asked and misunderstood claiming rules, Social Security Advisor is a must-have for any financial and tax professional who wants to add value to their financial and tax planning process.